What is Search Engine OptimizationSEO?
How we do SEO
SEO-Durban ReferencesHome and secure CCTV - is one of our customers, They are currently on page #1 on Google.co.za with more than 20 of their top search phrases.
SEO-Durban has build and Search Engine Optimised the responsive web page.
We have provided our SEO services for Home and secure since 2016
Search Engine Optimisation Audit
These are some of the factors that we look at when we do a Audit on a website.
We use more than 100 factors when we make an Website SEO Audit.
1 - Website speedHow fast does the website load. We use a number of websites and Tools to give us an estimate on what is loading on the website. Most websites are loaded with big images and they are not optimised for the internet.
2 - Website CodeWe look at the website coding to determine if the website code is written with Google Best practice. here are some :
Accurately describe the page's content
Create unique title tags for each page
Use brief, but descriptive titles
Make use of the "description" meta tag
Accurately summarize the page's content
Use unique descriptions for each page.
These are some of the main Best practice, The full article by Google can be seen here "Search Engine Optimisation Starter guide by Google"
3 - Mobile Friendly WebsiteMore than 65 % of all users of the internet Is using a mobile device, Who can afford to lose all these Customers. So we check that the website is Mobile friendly
4 - Website ContentContent is very important for a website to rank. A website with 250 words will 80% of the time lose in the Google ranking to a website that has 1000 Words. Keep in mind that Google can read the content and determine if the content is copied from some where else. Make your own unique content and make the content READBLE
5 - Size MattersWe look at all the files that are been loaded with the website:
We will look at the loading time of the files and if possible make the files smaller for faster loading times
7 - Optimise Web serverWe optimise Server delivery, by optimising Leverage browser caching and many other factors that helps the website to load faster
8 - Website Compatibility testWe check that the website works on different web browsers. We read your Website Source Code, but we also test the website on 10 different browsers including Mobile browsers, to determine if the website works on all browsers and platforms.
9 - Broken LinksWe test the Website for broken Links and see if the website that is shown when the site is not there also called 404.html
10 - SitemapsSitemaps are used by the Search Bot to navigate your Website, it is important to have these files on the web server so when Google visits your website they can easily navigate thru the site. There is also one Sitemap for the User, it is good practice to have both sitemaps "XML Sitemaps/HTML SitemapHere is a FREE Sitemap creation tool online"
11 - Server response timeIf your website is hosted on a slow server the website will load slower and you will lose business. Test your Hosting server speed here"
12 - Spell checkingAlways make sure that your website is using the correct spellingTest your website spelling.
We always start with a Website audit to determine what is needed for your website to rank better on the Search engine.
Most websites are made with design in focus and with no effort in following Search engine guidelines.Google and other Search Engines have made their guidelines to web designers and developers, so when they build websites that is easy understandable for the search engine crawlers. Google has their guideline in this PDF document for download We have worked with many different types of websites and know how to read the code like the search engine does. We also know how to help the Search engine to better understand what is the most important message with your website. Goggle ranks websites higher that brings By value we mean good quality content that users of the search engines are searching for. Like answering questions that are relevant to your niche. value to the internet.
Basic SEO Plan
First we start with analysing your website with our specialized tools to find your websites weak areas and faults. Many good looking websites are not programmed to be search engine friendly but only the graphic in mind. We optimise your website and keep the design in overall.In the process of optimising your website we look at the following measures.
Content - Is it made with the right keywords.
SPEED - Is your images optimised for the website.
Coding - Is the coding on your website SEO friendly.
Premium SEO Plan
First we start with analysing your website, then we redesign the website so its Mobile friendly and we host the website on one of our FAST hosting solutions. We look at everything that our "Basic SEO plan" has to offer and we give your site some extras.
Web server - Optimising Web server is good for SEO
Backlinks - We build quality backlinks.
Google - We connect your business with Google
Analyse competition websiteHere we are looking at the competition, why are your competitors ranking higher and how much is needed for your website to rank better on the search engines.
SSL Certificate - We make your site secure