A technical SEO consultancy specializing in AI search optimization, Generative Engine Optimization (GEO), and algorithm-proof technical strategies.
18+ years helping businesses rank on Google, ChatGPT, Perplexity, and next-generation AI search engines.
In 2023, something unusual happened. Clients began contacting us saying they found SEO Durban through ChatGPT, Perplexity AI, and Google's AI Overviews-before "GEO" (Generative Engine Optimization) was even a widely recognized term.
We weren't actively optimizing for AI search engines. We were simply following what we'd always believed: create genuinely valuable content, build strong technical foundations, and earn authoritative citations. When Large Language Models (LLMs) began recommending us unprompted, it validated our philosophy: technical excellence and genuine expertise cannot be gamed.
That experience shaped our current approach. While competitors chase algorithm hacks and quick wins, we focus on building websites that AI systems naturally trust and recommend. This means obsessive attention to technical SEO, structured data, E-E-A-T signals, and content that demonstrates real expertise.
"The future of search isn't about gaming Google's algorithm-it's about being the objectively best answer. AI systems reward technical excellence, authoritative content, and genuine expertise. That's what we build."
We don't offer generic "SEO packages." Every engagement is built around your specific technical challenges, competitive landscape, and business objectives. Here's what we specialize in:
Core Web Vitals optimization, crawl budget management, JavaScript rendering, structured data implementation, and international SEO (hreflang). We fix the technical barriers preventing Google from properly discovering, crawling, and ranking your content.
Our Technical SEO services in Durban have helped e-commerce sites recover from algorithm penalties, migrated enterprise platforms without losing rankings, and solved complex indexing issues that other agencies couldn't diagnose.
Best for: E-commerce sites, large content libraries, JavaScript-heavy applications, international businesses.
Not the automated "200-point checklist" reports you've seen before. Our Advanced SEO audits combine technical analysis with strategic business context. We identify the 3-5 issues actually holding you back-not 50 minor issues that don't move the needle.
Every audit includes competitor gap analysis, keyword cannibalization mapping, and a prioritized implementation roadmap based on effort vs. impact.
Best for: Businesses experiencing traffic decline, preparing for website migrations, or seeking second opinions on existing SEO strategies.
We build content marketing services around topical authority and content clusters-not keyword stuffing. Our editorial process focuses on E-E-A-T signals: demonstrable experience, subject matter expertise, and authoritative citations.
This is content designed to rank on Google and get recommended by ChatGPT. We create pillar pages, supporting cluster content, and internal linking architectures that search engines recognize as comprehensive topic coverage.
Best for: Professional services, B2B companies, SaaS businesses, thought leadership brands.
Product page optimization, category architecture, faceted navigation SEO, and conversion-focused technical SEO. Our E-commerce SEO work focuses on revenue, not just rankings.
We've worked with WooCommerce, Shopify, and custom platforms-optimizing for Google Shopping, implementing Product schema, and solving duplicate content issues at scale.
Best for: Online retailers, multi-location stores, subscription businesses, drop-shipping operations.
SEO and security are inseparable. A hacked WordPress site loses rankings, trust, and revenue. Our WordPress security services in Durban include malware removal, firewall configuration, security hardening, and ongoing monitoring.
We've recovered sites from Google's "This site may be hacked" warnings, cleaned pharma hacks, and prevented SEO spam injections. Security isn't optional-it's foundational to sustainable SEO performance.
Client: Multi-location professional services firm (KwaZulu-Natal)
Challenge: 64% organic traffic decline following a botched website migration
Timeline: 6-month recovery program
The client's previous agency migrated them from WordPress to a custom CMS without implementing proper 301 redirects, canonical tags, or structured data. Google had essentially de-indexed 70% of their pages. Rankings disappeared overnight. Leads dried up.
Rather than panic-publishing new content (the previous agency's recommendation), we conducted an Advanced SEO Audit to diagnose the root cause:
Key Insight: This wasn't a content problem or a backlink problem-it was a technical architecture problem. No amount of blog posts would have fixed broken redirects and missing schema. The previous agency diagnosed it wrong because they weren't technical SEO specialists.
This is why we lead with technical audits. Surface-level tactics don't work when the foundation is broken. Fix the technical infrastructure first, then layer on content and authority-building strategies.
If you're experiencing unexplained traffic drops, preparing for a website migration, or want a second opinion on your current SEO strategy-we should talk.
What You'll Get in a Technical Consultation:
No pressure. No generic sales pitch. Just straight talk about what's actually holding your website back and what it would take to fix it.
Based in Durban, serving businesses across KwaZulu-Natal and South Africa. Monthly retainers from R4,990 • Project-based audits from R8,500